Between 2014 and 2020, I worked as a freelancer for clients of all sizes, and for a period I opened my own Limited company. Many of these were smaller projects, with a compressed timeframe, where I was in charge of the whole process and often worked as the sole designer.

Even though many of these projects are not substantial enough to write a case study, they gave me the opportunity to dip my toes into many complementary areas, including project management, front-end development, branding, photo retouching, and illustration.

As a director of a one-person design studio, I was my own sales, finance, and marketing team, which helped me improve planning and time management, as well as communication and conflict resolution skills. It has also taught me to be flexible, think laterally, and adapt my design process to the scale and budget of each client.